![]() ![]() Pet dogs were very fond of London, there is a set of lapel pins to your dog theme. After officially went on sale in Beijing, all new lapel pins will be sold both in Beijing and London simultaneously listed.Ĭurrently in London, has 930 to start selling a variety of kinds of lapel pins, these lapel pins by topic into different series, looks distinctive: "Weather" series, there is London and the umbrella of the Food of Love "Royal Series ", there is history of the lapel pin miniature version of the British Wangwang Guan in" Bird Series "where you can see different birds and the London Olympics logo pattern combinations. London Olympic Games emblem style a total of 2012, this is the first time in Olympic history to limit the number of lapel pins style. This is the Olympic history, the first time in the host country and the mass away from the seat ahead of the IOC Olympic licensed merchandise sales. Industry as a global flagship company lapel pin, Beijing Hua Jiangwen of the company has just been in London Organizing Committee for the International Olympic Committee, the Chinese Olympic Committee tripartite authority, will be July 27 countdown to the 2012 London Olympics the first anniversary, located in Qianmen Street flagship store and the Chinese Olympic Committee, the Chinese Olympic Committee, store in the nest on sale in London Olympics emblem. Previously, only fly to the Olympic Games host country to buy the lapel pins, but now it can be bought at home. London Olympics emblem basic models, each using a standard color of a London Olympics. A did not use any coloring, plating completely different way by the metal itself, gold and silver produced by two-color another lapel pin of "2012" piece of metal can slide, as if the flags in the flagpole down.It's a flag lapel pin.īeijing Olympics closing ceremony of the London bus image appeared made into lapel pins. "The primary difficulty that a Chinese cultural enterprise has to overcome when launching an overseas expansion is a failure to understand the local market," said Xiao Yongliang, executive director of the Institute of Cultural and Creative Industry at Beijing Normal University.Both lapel pins are to commemorate the 2008 Beijing Olympic Games and the 2012 London Olympics designed to make the flag ceremony. Honav's success in the overseas market provides a good example for Chinese cultural companies, especially as the central government is encouraging domestic cultural enterprises' expansion in the global market. In terms of the sales of the badges, Ruan Wei, a researcher at the Institute for Cultural Industries at Peking University, who specializes in sports industry marketing, said that the sales of London Olympic badges in China will be poorer than in London, because local people will develop more cultural and emotional connections with the souvenirs. ![]() "This is the first time for a large-scale sale of Olympic licensed products in a market outside the host country and where the International Olympic Committee is headquartered," said Honav President Chen Shaoshu. The London Olympic badges began to be sold in Beijing in August, and in addition, all licensed products for the upcoming Olympic Games, including key chains and mascots will be sold in China. Some stayed for several months, with some living in the city for more than a year.įinally, 2,012 badge designs were recognized by the London Organising Committee of the Olympic Games and Paralympic Games, including the landmarks of the 33 London boroughs, a traditional English breakfast and Wellington boots. In order to give its badges' designs more of a local feel, Honav designers were sent to London to experience life there. The right to produce and sell badges for the Olympics is usually shared, but Honav gained the exclusive license to produce and retail the badges thanks to its unique understanding of the London Olympics and its creative designs. In 2008, after beating 42 competitors, the Beijing-based cultural and creative enterprise won the exclusive license to make badges for the 2012 London Olympic Games. This was just the beginning of Honav's successful relationship with the world's biggest sports event. It rose to fame in the industry with its souvenir of the Bird's Nest, which was produced from the leftover steel from the construction of the main stadium of the Beijing 2008 Olympics. The growth of Beijing Huajiang Culture Development Co Ltd, also known as Honav, is inextricably linked with the Olympics.Įstablished in 2003, Honav is a company that combines research, design, manufacturing and retail on an international scale. Exclusive supplier offers 2,012 designs with strong local flavor ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |